UI Deploy

Many teams create personas during the initial ideation and design phase of a project, but then fail to leverage them beyond settling design debates. One method of incorporating personas into the ongoing maintenance of a website is to create persona-inspired segments in your analytics tool. These segments can not only check whether the user described in a persona is characteristic of your website’s real visitors, but can also help you uncover patterns of use and trends in behavior that would otherwise be masked when lumping together the data for all visitors to the site.