UI Deploy

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The UX of Infinite Scroll: The Good, the Bad, and the Maybe

Before we delve into the pros and cons of “infinite scroll”, I guess we should first come to consensus as to its definition. I say this because when I was first tasked with writing this article I began to write about my idea of infinite scroll, which was the “One Page Site” where all of the site’s content resides in the home page and the navigation links point to bookmarks within the page.

This was not the definition that my counterpart had. It’s a likely candidate for multiple concepts of what it means.

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